Sacramento, CA · Paid Ads · Custom Software
Sacramento, CA · Paid Ads · Custom Software
More Leads. Software To Handle Them.
Paid ads on Google, Meta, TikTok, and LinkedIn — plus the websites, web apps, and internal tools that turn that traffic into a real business.
Trusted by businesses in California, New York, UAE & CIS
Proof, Not Promises
I don't show concept decks. I show systems I actually built, ran, and scaled.
Clean Bot — Home Cleaning Service
Service Business · Marketing · Custom Software · Operations
The Challenge
In 2018, Clean Bot was a zero-to-one bet. No systems. No customers. No team. The founding challenge: engineer a company that could process thousands of orders and grow headcount without drowning in operational chaos.
What I Built
- Sales department — CRM tracking, conversion-optimized scripts
- Multi-channel marketing engine — Google, Meta, VK, Instagram
- 80% operations automation — order routing, scheduling, notifications
- Team infrastructure — 50+ employees, departments from zero
- Retention machine — 23% revenue from automated repeat flows
MVP Portfolio
Premium Dog Food Subscription
Validated demand for a premium dog food subscription in California — landing page, ads, qualified leads in 3 weeks.
Handyman Subscription Service
Tested flat-rate handyman subscriptions for NYC homeowners. Achieved low CPL and confirmed subscription model resonance.
Handyman Training Academy
Launched campaigns targeting career-changers to validate online trade skills training. Confirmed willingness to pay.
US Business Incorporation
Bilingual campaigns reaching UAE entrepreneurs for US incorporation services. Generated qualified cross-border B2B leads.
AI-Powered News Aggregator
Building now: AI pipeline that curates, summarizes, and publishes news across Telegram, Threads, X, and Facebook.
Want results like these? Every system starts with a conversation.
Let's Talk →What I Do
Three ways I help founders grow — paid traffic, custom software to handle it, and analytics that prove what works.
Paid Ads
I don't just "run ads." I build campaigns that hit 15–20% click rate on Google Search — 3–5× the industry average. Google, Meta, TikTok, LinkedIn, Telegram, Yandex Direct — I know them all.
- Google, Meta, TikTok, LinkedIn Ads management
- A/B testing for creatives & audiences
- Weekly reporting with optimization recs
Web Apps & Custom Tools
Need to launch fast? I build landing pages, full websites, and custom web apps in 2–4 weeks — wired up to your ads, your CRM, and your analytics from day one. No bloated agency stack, no off-the-shelf templates.
- Landing pages and multi-page websites
- Custom web apps, dashboards, internal tools
- CRM, payments, and analytics integrations
Analytics & Tracking
Your ads are running. But your data is a mess. I set up the analytics and tracking that show you exactly where every dollar goes — and what it brings back.
- GA4 & GTM with custom event tracking
- Multi-touch attribution connected to CRM
- Real-time dashboards (Looker / Data Studio)
How We Work Together
No 90-day "strategy phase." No committee approvals. Here's how I get you results — fast.
Discovery
We get on a call. I learn your business, your bottlenecks, and your goals. No pitch — just questions.
Week 1Architecture
I map out the system — funnels, integrations, data flows. You get a clear blueprint with no surprises.
Week 1–2Build
Execution. Campaigns, websites, custom tools — built and wired together. You see progress in real time.
Week 2–4Optimize
Systems go live. I monitor, find friction, and iterate. Every week the funnel gets sharper.
Ongoing
Hey, I'm Ruslan.
I'm a Sacramento-based marketer and developer. I run paid ads and build the websites, web apps, and internal tools that turn that traffic into a real business.
Over the past 12 years, I've done something most consultants haven't — I actually built a business. As co-founder of Clean Bot, I grew a home services company from zero to 24,000+ orders, streamlined 80% of daily operations, and led a team of 50+ people. I didn't advise from the sidelines. I made payroll. I fixed broken campaigns at 2 AM.
Today, I help US-based founders win on two fronts at once — more leads from paid ads, and the custom software that makes those leads pay off.
Built — Not Just Advised
Co-founded a company with 24,000+ orders and 50+ employees.
Local + Global
Sacramento, CA. Cross-border pattern recognition (US, UAE, CIS).
Technical Depth
CS degree. Python, Next.js, React, Supabase, Docker, GA4.
Numbers Don't Lie
24K+ orders · 80% automated · $500K+ spend · 15–20% click rate.
Skin in the Game
Currently building an AI news aggregator. Revenue-share retainer options available.
📍 Based in Sacramento, CA. Working with clients across the United States.
What Clients Say
Real feedback from real projects. No corporate fluff.
"Ruslan didn't just run our Google Ads — he rebuilt our entire marketing pipeline. Within the first month, we had dashboards we could actually read and a lead flow that didn't require three people to manage."Service Business Owner Home Services · California
"We were spending $8K/month on ads with no real idea what was working. Ruslan set up proper attribution, restructured our campaigns, and we started seeing 3× better returns within six weeks."E-commerce Founder DTC Brand · United States
"I needed an MVP tested fast. Ruslan built the landing page, configured the ads, and had real traffic within two weeks. The data we got back saved us from a six-figure mistake."Startup Founder B2B SaaS · New York
"He connected our CRM to our ad platforms, built automated reporting, and set up automated reply workflows for common inquiries. My team got 15 hours a week back."Marketing Director Professional Services · United States
Transparent Pricing
No hidden fees. No surprise invoices. Three ways to work with me — pick the one that fits.
Consulting
Expert guidance on ad audits, software audits, build roadmaps, or second opinions before a big spend.
- 1-on-1 strategy sessions (video or phone)
- Actionable audit reports with priorities
- Ad, analytics, or product stack review
- Follow-up summary with next steps
- Async Telegram support between sessions
Project / MVP
A defined system built start to finish — MVP validated, web app shipped, marketing ops deployed, or analytics rebuilt.
- Full project scoping & architecture blueprint
- Design, build, and deployment
- Weekly progress updates and live demos
- GA4/GTM tracking and dashboards
- 30-day post-launch support
- Complete documentation and handover
Retainer
An ongoing systems partner — embedded in your business, continuously optimizing campaigns and shipping new tools.
- Dedicated monthly hours for all systems
- Ongoing Google & Meta Ads management
- Monthly reports with strategic recs
- Priority response (within 4 business hrs)
- Revenue-share option available
⚡ Only accepting 2 new clients per month. Lock in your spot.
Frequently Asked Questions
How do engagements typically work?
It starts with a free 30-minute discovery call. I'll learn about your business, identify the biggest bottlenecks, and recommend a path forward — consulting, a fixed project, or a retainer. No commitment required to get on the call.
How fast can you deliver results?
Most projects go live within 2–4 weeks. MVPs, ad campaigns, and automation pipelines are designed for speed. Retainer engagements show compounding results starting in month two.
What industries do you work with?
My strongest experience is in service businesses, home services, DTC e-commerce, and B2B. The systems I build — paid traffic, custom software, analytics infrastructure — are industry-agnostic. If your problem is fragmented data, slow tools, or a funnel that's leaking money, I can help.
Do you work with clients outside of California?
Yes. I'm based in Sacramento, CA, but I work with clients across the entire United States — and internationally. All collaboration happens remotely via video, Telegram, and shared dashboards.
What makes you different from a marketing agency?
Agencies rent you a team and run your ads. I architect the system that makes your ads, operations, and reporting run themselves. When our engagement ends, you keep the infrastructure. Nothing disappears when I stop billing.
Can you just audit what I already have?
Yes. I offer standalone audit sessions at my consulting rate ($250/hr). I'll review your ad accounts, analytics setup, automation stack — and deliver a prioritized list of what to fix. Most clients find enough quick wins to pay for the audit ten times over.
What does "revenue-share retainer" mean?
I'm willing to tie part of my compensation to results. If the systems I build drive measurable revenue growth, I earn a percentage of the upside. It aligns incentives — I only win when you win.
Ready to Grow?
Tell me what you're working on — I respond within a few hours.
⚡ Only accepting 2 new clients per month. Lock in your spot.